About



About Bruce Ha Inventor of NanoFiche
Through Bruce’s experiences with companies such as Rockwell Science Center, Hughes Aircraft, Raytheon, Pioneer, Technicolor, and Kodak, he developed a systematic and disciplined approach to new market creation. He did it by driving value innovations through a Blue Ocean strategy making competition irrelevant. In the corporate world, Bruce successfully created breakthroughs to solve optical storage problems. Through his own companies, Bruce redefined and solved problems for a myriad of industries as well as creation of new opportunities in uncharted markets. Bruce’s archival solution is the most permanent and longest lasting archival medium known to man.
Bruce invented technologies that reduced Kodak’s production of Picture CD from 20 minutes to 5 seconds. To solve a vexing counterfeiting problem for Microsoft, Bruce invented an uncopiable 300,000 dots per inch holographic security and authentication technology licensed for use in every Windows, Office, and Xbox discs made since 2007. Bruce’s inventions also created the first 30-million-page Lunar Library placed on the moon in 2019. A second set was delivered to be placed in Q4, 2021. Bruce works with the Arch Mission as its Chief Scientist to explore ways to archive humanity for the next 10,000 years or longer by placing space as well as Earth based libraries secured in locations around the galaxy. More personally, Bruce created SarahHa.com to make archival and memorial jewelry as keepsakes. Most recently Bruce teamed up with GoldMoney and Roy Sebag to create permanent information storage solutions in gold.
Bruce is an alumnus of USC with two degrees in Engineering and one in Business. As an inventor Bruce has numerous patents pending and twelve granted. Patents include articles and methods for high-speed polar raster writing technology used to build nano diffractive elements into high-level security holographic features as well as nano texts and photos into metals for ultra-long-term storage.
In addition to his business focus, Bruce and his wife, Sarah, spend much of their free time with their three young daughters. They practice Taekwondo to build physical skill and mental discipline. Bruce enjoys martial arts and was an instructor at one time. After coming to America, through hard work and determination, he taught himself English and excelled in school receiving top honors. Bruce can also speak Vietnamese, French, and Japanese. Because of his adversities Bruce understands life’s challenges and is therefore dedicated to his community by helping to alleviate poverty, promoting animal welfare, and encouraging the advancement of youths in the fields of math, history, and science. Bruce’s passion is to help endow the archive of humanity’s collected works to preserve human knowledge for generations to come.
mission
Everyone has a story and we want to capture it so future generations will know where they came from
vision
Prevent loss of precious information by creating a simple but durable medium that will last forever without incurring expensive electrical costs to preserve
